Blogs

Pipelines to Names List: Creating a Process & Putting it into Action

June 24, 2024

School is out, Summer is in, and Fall Recruitment is just a few months away. You have decompressed, you have reflected, and most importantly, you have ENERGIZED. Now it is…

Ready Your Engines!

June 14, 2024

Imagine this… you insert your key into the ignition, expecting the car to spring into motion. Silly, right? You see, inserting the key (or for you fancy folks, getting it…

Myths Around Marketing & Dirty Rushing: Focusing on Social Excellence and Relationship Building Through Marketing!

May 24, 2024

There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture. Maybe you’ve heard some of them… “During recruitment…

From Likes to Leads – Marketing that Connects!

May 7, 2024

Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or…

Summertime Strategies for Success

April 15, 2024

The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new…

Active Waiting

April 2, 2024

As the end of the semester approaches, sororities and fraternities often slow down as finals draw closer and end-of-year breaks near. This is precious time to get some well-deserved rest,…

New Companion App!

March 22, 2024

Revolutionizing the Recruitment Experience [embedyt] https://www.youtube.com/watch?v=oV-dLKot800[/embedyt] We are thrilled to announce one of the most significant updates and product improvements for the Fall 2024 Recruitment season: the new Companion App!…

What Are We Solving?

March 18, 2024

There is a terrific book out there called Building a Story Brand. One of the components of this book’s teaching is that we need to know what problem we are…

For Life, NOT Four Years: Four Ways to Stay Connected to your Organization as an Alumni

March 12, 2024

To Graduating Seniors, REALITY CHECK: You graduate college in just a few VERY short weeks. You may be walking around your college town emotionally reminiscing about the tree you first…

Being a Good Man

February 26, 2024

An Open Letter to Fraternity Men I’m not sure how to start this or even why I am feeling compelled to write to you today. Perhaps it is because I…

Pipelines to Names List: Creating a Process & Putting it into Action

Ready Your Engines!

Myths Around Marketing & Dirty Rushing: Focusing on Social Excellence and Relationship Building Through Marketing!

From Likes to Leads – Marketing that Connects!

Summertime Strategies for Success

Active Waiting

New Companion App!

What Are We Solving?

For Life, NOT Four Years: Four Ways to Stay Connected to your Organization as an Alumni

Being a Good Man

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