Building a Retention Committee
by Becca Lahr Growth. Often a synonym for other words like recruitment, intake, COB. Growth. A word that is often associated with the way that we recruit members. The way…
Blogs
It’s Not About You: You Can’t Recruit Who You Don’t Know
By Jayson Davis & Joshua Lane Can we honestly say we’ve met everyone? Every student on campus knows us, and we know them? Or are we just constantly reconnecting with…
Know to Grow
by Colleen Kelty You might have heard us say it before: you can’t recruit who you don’t know. But who don’t you know? How do you keep up with the…
It’s Time to Invest in You
by Tenea McGhee When deciding to join a fraternity or sorority, some see it as though you are just “paying for friends”. However, membership is so much more than just…
Balancing the Scales- Don’t Let Your Business Overshadow Your Relationships
by Regan Pompeo In the early Spring of 2020, I thought I was HIM… I was President of my Chapter. I had successfully secured on-campus housing for the first time…
AI – Making a Marketing Plan That Works For You
by Elena Pastore In today’s digital age, embracing artificial intelligence (AI) is crucial for fraternity and sorority professionals in higher education. By harnessing the power of generative AI, fraternity and…
How To Build Connection
by Jayson Davis Building connections and maintaining those relationships using {social excellence} while physically apart can be challenging but not impossible. In today’s digital age, numerous tools and strategies can…
What this BAMA RUSH thing is really all about…
by Colleen Blevins You know you’re a viral sensation when you become a Hashtag. And what a sensation #BamaRush is. Not just the TikTok videos but the documentary. And ironically…
Four Ways to Connect With Incoming Students Right Away
by Elena Pastore As a sorority or fraternity member, it’s important to connect with incoming students over the summer in a way that is authentic and relatable. As we know,…
Prioritizing the Relationship Building Process
by Regan Pompeo It’s finally summer vacation! It’s time to leave the college world behind and certainly not think about recruitment until the fall, right? WRONG! There are too many…
