Blogs

Creating an Intentional Outreach Plan: It’s Not Creepy to DM Those You Like!

July 30, 2025

I’ve all seen it before: The one-sentence, frat-style “yo you rushing?” text. The over-polished, overly formal, “Hi there! We’re so excited about recruitment!” speech. Both feel off. One’s too casual.…

Who Do We Want and Who Do We Need by Our Side?

July 15, 2025

“Hiring the wrong people is the fastest way to undermine a sustainable business.” – Kevin J. Donaldson Hey Reader Depending on where you are in your fraternity or sorority journey,…

Fall Starts Now: How to Build an Engagement Plan Before You Return to Campus

June 26, 2025

Let’s be real: engagement doesn’t magically happen when everyone shows up on campus. By the time classes start, the most successful chapters already have a game plan. If you’re waiting…

Brotherhood & Sisterhood Beyond Campus: Staying Connected When We’re Away

June 4, 2025

Just because we’re away from campus doesn’t mean the growth of our chapter, or the strength of our brotherhood and sisterhood, has to hit pause. In fact, this is where…

The Secret Behind Sustained Growth in High-Performing Organizations

May 27, 2025

After years of working with fraternities and sororities across the country, I’ve noticed something fascinating: while most chapters obsess over recruitment numbers, the truly exceptional ones focus elsewhere. They’re building…

Recruitment Checkpoints: How to Adjust Strategies in Real-Time

April 23, 2025

The most successful recruitment happens when chapters regularly pause to assess their progress and adjust strategies accordingly. Too often, organizations set recruitment goals but don’t check their effectiveness until it’s…

How to Measure Growth: The Key Metrics Every Chapter Should Track

April 18, 2025

How do you know how well your chapter is growing? When my advisor asked for a recruitment update, I never felt like “Things are going well!” had enough weight behind…

What’s Your Legacy? Keeping Senior Members Engaged

March 12, 2025

Senior Does Not Have to Mean Stopping Seniors and upperclassmen have poured years of energy, leadership, and effort into their chapters. But as graduation approaches, many start to disengage. It’s…

Have You Checked In on Your New Members Lately?

March 10, 2025

No, I mean it. Have you really checked in on your new members lately? I don’t mean like have you invited them to a party, or bought them a coffee,…

Marketing Is Personal: Building Connection Through Storytelling

January 26, 2025

Today, while many systems and processes have evolved, the ability of some members to build and market meaningful connections has declined. A recent Samba Recovery article highlights, “The average human…

Creating an Intentional Outreach Plan: It’s Not Creepy to DM Those You Like!

Who Do We Want and Who Do We Need by Our Side?

Fall Starts Now: How to Build an Engagement Plan Before You Return to Campus

Brotherhood & Sisterhood Beyond Campus: Staying Connected When We’re Away

The Secret Behind Sustained Growth in High-Performing Organizations

Recruitment Checkpoints: How to Adjust Strategies in Real-Time

How to Measure Growth: The Key Metrics Every Chapter Should Track

What’s Your Legacy? Keeping Senior Members Engaged

Have You Checked In on Your New Members Lately?

Marketing Is Personal: Building Connection Through Storytelling

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