Continuous Names Driving
by Darrin Nixon Yeah, I know, seems like just another weird phrase. However, if we break it down, it becomes less of an odd phrase and instead a strategy that…
Blogs
Cultivating Authentic Connections: Why Men Deserve Flowers Too
by Joshua Lane Have you ever felt like you or your potential new members struggle to make authentic relationships? It’s happened to the best of us. While you are here,…
Building a Retention Committee
by Becca Lahr Growth. Often a synonym for other words like recruitment, intake, COB. Growth. A word that is often associated with the way that we recruit members. The way…
It’s Not About You: You Can’t Recruit Who You Don’t Know
By Jayson Davis & Joshua Lane Can we honestly say we’ve met everyone? Every student on campus knows us, and we know them? Or are we just constantly reconnecting with…
Know to Grow
by Colleen Kelty You might have heard us say it before: you can’t recruit who you don’t know. But who don’t you know? How do you keep up with the…
It’s Time to Invest in You
by Tenea McGhee When deciding to join a fraternity or sorority, some see it as though you are just “paying for friends”. However, membership is so much more than just…
Balancing the Scales- Don’t Let Your Business Overshadow Your Relationships
by Regan Pompeo In the early Spring of 2020, I thought I was HIM… I was President of my Chapter. I had successfully secured on-campus housing for the first time…
AI – Making a Marketing Plan That Works For You
by Elena Pastore In today’s digital age, embracing artificial intelligence (AI) is crucial for fraternity and sorority professionals in higher education. By harnessing the power of generative AI, fraternity and…
How To Build Connection
by Jayson Davis Building connections and maintaining those relationships using {social excellence} while physically apart can be challenging but not impossible. In today’s digital age, numerous tools and strategies can…
What this BAMA RUSH thing is really all about…
by Colleen Blevins You know you’re a viral sensation when you become a Hashtag. And what a sensation #BamaRush is. Not just the TikTok videos but the documentary. And ironically…
