Reflection Before Perception
Most People are Not PNMs. Our research tells us that 43% of those entering college have a high or neutral interest in fraternities or sororities. We also know the national…
Blogs
Surprise! It’s Not Just About the Students: Consider the Power of Campus Connections!
I get it, it’s easy to think that our most crucial relationships are solely with students. And while you’re half right—having a strong connection with students on your campus is…
Life After Bid Day
Bid Day is a significant moment in the lives of new fraternity and sorority members. It marks the end of a rigorous recruitment process and the beginning of an exciting…
COB Doesn’t Suck – You Are Just Doing It Wrong
Well, Ok – that might be a little harsh, that YOU is not you specifically. But if you are doing it wrong, it’s really not your fault. It’s only because…
Growth Beyond the Yard
For the past two semesters, you have been focused on accessing who is on your yard (campus) and who are the right quality people to be a part of your…
Pipelines to Names List: Creating a Process & Putting it into Action
School is out, Summer is in, and Fall Recruitment is just a few months away. You have decompressed, you have reflected, and most importantly, you have ENERGIZED. Now it is…
Ready Your Engines!
Imagine this… you insert your key into the ignition, expecting the car to spring into motion. Silly, right? You see, inserting the key (or for you fancy folks, getting it…
Myths Around Marketing & Dirty Rushing: Focusing on Social Excellence and Relationship Building Through Marketing!
There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture. Maybe you’ve heard some of them… “During recruitment…
From Likes to Leads – Marketing that Connects!
Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or…
Summertime Strategies for Success
The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new…
