I See You, Beautiful
by Colleen Coffey-Melchiorre I see you, beautiful. It was a sunny fall day in Nashville when my life changed forever. I grew up in a household that was kind of…
Blogs
The People On The Sidewalk
by Matt Mattson I once heard my good friend (and Phired Up’s Vice President), Woody Woodcock, say, “Look for the people on the sidewalk of your life. There are people…
Five Heartfelt Requests For Sorority
By Abby Ford We are at a place, where I don’t believe that we can continue to sugarcoat things. Being a part of any student organization has its challenges, but…
Respect The Hustle of Sorority & Fraternity Leaders
by Matt Mattson “The every day real life experience of a sorority leader… the reality… is nothing like what you see in the media,” she said with a mix of…
Lessons Learned from Airport Sprints
by Abby Ford If you have ever flown through the Atlanta airport, chances are you have seen people sprinting to catch their connecting flight, or maybe you’ve been that person…
How Fraternity First Feels
by Matt Farrell When did you first feel your fraternity? I’m not talking about when you first saw or heard about it. That’s usually the research you did, or the…
Marketing Like a 4th Grade Bake Sale
by Matt Mattson I was giving a presentation on marketing best practices for fraternities and sororities a while ago, and in a moment of passionate and extemporaneous exclamation I said,…
Outbound Marketing vs. Inbound Marketing
by Matt Mattson The big wigs in corporate marketing use a fancy jargon word a lot — INBOUND MARKETING. You don’t need to be a big wig in the marketing…
Jumping into the Unknown
by Abby Ford Earlier this summer I had the opportunity to cross something off my bucket list: snorkeling for the first time. While getting our gear on and listening to…
Are You Practicing Dynamic or Static Recruitment?
by Erin Chatten For several years, brothers and sisters of fraternal organizations have taken our free, online Dynamic Recruitment Assessment to receive a score to better understand how their chapter…
