How Fraternity First Feels
by Matt Farrell When did you first feel your fraternity? I’m not talking about when you first saw or heard about it. That’s usually the research you did, or the…
Blogs
Marketing Like a 4th Grade Bake Sale
by Matt Mattson I was giving a presentation on marketing best practices for fraternities and sororities a while ago, and in a moment of passionate and extemporaneous exclamation I said,…
Outbound Marketing vs. Inbound Marketing
by Matt Mattson The big wigs in corporate marketing use a fancy jargon word a lot — INBOUND MARKETING. You don’t need to be a big wig in the marketing…
Jumping into the Unknown
by Abby Ford Earlier this summer I had the opportunity to cross something off my bucket list: snorkeling for the first time. While getting our gear on and listening to…
Are You Practicing Dynamic or Static Recruitment?
by Erin Chatten For several years, brothers and sisters of fraternal organizations have taken our free, online Dynamic Recruitment Assessment to receive a score to better understand how their chapter…
God’s Plan: Spirituality & Fraternity
by Matt Farrell This semester I went to the most impactful new member meeting I’ve ever attended. The group sat in a circle. Challenging topics were discussed passionately. Loneliness, confidence,…
The 3 Best Ways to Redefine Friendships in Fraternity and Sorority
by Erin Chatten If you were to know one important thing about me, it’s that I tend to ask A LOT of questions. I’m an inquisitive and curious human, and…
The Future Freaks Me Out
by Erin Chatten The future of fraternity and sorority freaks me out a little. Yeah, I said it… I’m not just referring to what we see in the news every…
Trust The Process: The Need for a Multiyear Rebuilding Mantra
Two years ago, the Philadelphia 76ers won 10 out of 82 basketball games and were widely considered to be the worst pro basketball team in history. It was all set…
A New Approach To Transform Fraternity
“Get off the stage!” That might be our team’s new mantra. Nobody’s heckling us. Quite the opposite. We’re yelling it at ourselves. Let me explain. This semester our fraternity educators…
