Top 5 Tips for Panhellenic Continuous Recruitment
Build a plan to MEET as many of the right non-Greek women as possible. We have LOTS of ideas to help you meet non-Greek women. Click here. This is the…
Blogs
Drone Shots & Glitter
by Matt Mattson For the past few years I’ve been presenting a program titled, “Drone Shots & Glitter: The best and worst sorority recruitment videos and what we can learn…
Check Out Our Free Resources!
This time of year keeps many of our staff members busy on the road attending undergraduate student conferences, and we LOVE interacting with students from across the country! One of…
Recruiting Generation Z into Fraternity and Sorority Life
Before you read this, you should know that this post also exists: CLICK HERE. That core data about Gen Z is really important for you to consider. Another related post…
Let’s Hit Re-Start on Fraternity Recruitment
Here are five essential tips that every fraternity recruiter should review… 1. Use the technology that is built for fraternity recruitment and that thousands of other chapters across the country…
Relationships Matter in Culturally Based Fraternal Organizations, Too
by Hailey Mangrum Anyone who knows me knows that my dad is a character. Seriously, he needs a reality show. Along with his humor, he is also a charter member…
“We Want An Experience” – Tips for Fraternity New Member Education
by Matt Farrell “We can’t just have this be a history class.” We’ve all heard a variation of that phrase. It can be a gateway to new member processes gone…
It’s Time To Get Back To The Basics
by Matt Mattson Sororities and fraternities are entering a new era. Are you ready for it? If you’re a fraternity/sorority leader right now, you might not be fully aware of…
Innova Marketing Fully Merges with Phired Up
FOR IMMEDIATE RELEASE Contact: Matt Mattson Carmel, Ind. — Starting in 2019, Fraternity and Sorority marketing strategy services formerly delivered under the Innova brand will now be offered directly from…
How We Use “the Buzzwords”
by Jason Allen In fraternity and sorority, we often fall victim to “the buzzwords”. Our intent gets lost in our word choices, and becomes diluted into random phrases instead of…
