How a Championship Team Onboards New Members
by Matt Farrell March Madness is fun because it’s unpredictable. The last few weeks brought wild upsets, a 98-year-old nun becoming a household name (what up Sister Jean?), and some…
Blogs
The Parkland Survivors: How are they Revealing the Future of Fraternity & Sorority?
by Matt Farrell On February 14th, 2018 a young man entered a high school in Parkland, Florida, pulled out an AR-15, and turned Valentine’s Day afternoon into a horrifying murder…
bRho Gammas: Five Components of a Successful Recruitment Men’s Counselor Program
by Jason Allen We know that mentor is an overused word in our work. However, the sentiment remains: people need someone to look up to for guidance, to be challenged,…
IFC RECRUITMENT KICKOFF
Fraternities everywhere are starting to adopt a “PNM Orientation” session or a “Recruitment Kickoff” event (read more about “structured IFC recruitment”). These events are often well-intentioned (IFC’s want to set…
The 4 S’s of Greek Life Marketing
by Matt Mattson Marketing. That word confuses so many people. It’s loaded with so many false expectations and blatant misunderstandings. For many people in the fraternity/sorority industry (many of which…
15 WAYS MARKETING CAN IMPACT FRATERNAL RISK, HEALTH, AND SAFETY
by Matt Mattson O.K. quick brainstorm. I believe strongly that there are better ways to reduce the risk of fraternities and sororities and increase the health and safety of fraternities…
What is a PR Chair Supposed To Do?
by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and…
How Do We Do a More Structured IFC Recruitment?
Many IFC fraternity communities we’re talking to are expressing a desire to shift their recruitment process to a more structured (or “formal”) system (think short, early in the term, IFC…
HOW TO SPOT A REAL FRATERNITY/SORORITY MEMBER
by Matt Mattson I’ve had one verse of this annoying song from 1985 stuck in my head all morning. “How Will I Know” from Whitney Houston. Please make it stop.…
Fraternity and Sorority Marketing Manifesto
We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves.…
