Blogs

15 WAYS MARKETING CAN IMPACT FRATERNAL RISK, HEALTH, AND SAFETY

March 4, 2018

by Matt Mattson O.K. quick brainstorm. I believe strongly that there are better ways to reduce the risk of fraternities and sororities and increase the health and safety of fraternities…

What is a PR Chair Supposed To Do?

February 23, 2018

by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and…

How Do We Do a More Structured IFC Recruitment?

February 20, 2018

Many IFC fraternity communities we’re talking to are expressing a desire to shift their recruitment process to a more structured (or “formal”) system (think short, early in the term, IFC…

HOW TO SPOT A REAL FRATERNITY/SORORITY MEMBER

February 12, 2018

by Matt Mattson I’ve had one verse of this annoying song from 1985 stuck in my head all morning. “How Will I Know” from Whitney Houston. Please make it stop.…

Fraternity and Sorority Marketing Manifesto

February 11, 2018

We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves.…

3 Steps To Turn Strangers Into Members

January 11, 2018

by Matt Mattson There are hundreds – probably thousands – of strangers on your campus. They’re just walking around. You don’t know them. They don’t know you. How are you…

Your Men Need Reassurance

January 8, 2018

by Matt Mattson Hi there, fraternity recruitment chairs! You’re about to start another semester and you’re wondering what is the one thing you can do to make an impact on…

[Presented at #AFAAM 2017 by Jessica Gendron Williams, Jason Allen, KJ McNamara, and Matt Mattson] Today’s college students might be the most edited, filtered, self-conscious and insecure population of their…

Look Up

October 13, 2017

by Dr. Colleen Coffey-Melchiorre The world will amaze you if you let it. I consider myself somewhat of a social anthropologist. That’s a fancy way of saying I am a…

Brotherhood Isn’t Built In A Day

October 11, 2017

by Tyler Blaker I’d like to share a story with you… It’s the beginning of my sophomore year and classes start tomorrow. I’d like to hang out with some brothers…

15 WAYS MARKETING CAN IMPACT FRATERNAL RISK, HEALTH, AND SAFETY

What is a PR Chair Supposed To Do?

How Do We Do a More Structured IFC Recruitment?

HOW TO SPOT A REAL FRATERNITY/SORORITY MEMBER

Fraternity and Sorority Marketing Manifesto

3 Steps To Turn Strangers Into Members

Your Men Need Reassurance

Damaged Goods

Look Up

Brotherhood Isn’t Built In A Day

Become a Partner Today!

Strategy

Tools

Training

Company