Recruitment Solitaire
by Vince Fabra In order to stay sharp, we at Phired Up challenge ourselves to see just how many things we can actually relate back to recruitment. Recently, I took…
Blogs
Dean’s List / Honor Roll
by Matt Mattson The Dean’s List from this semester = Your fraternity’s/sorority’s new friends next semester. Go. (Example: MSU Business School Fall ’09. Fall ’10 will be out soon.)
Missed Rush? (or Sneak Peek)
by Josh Orendi and Matt Mattson Missed Rush? NKU (Northern Kentucky) Sigma Phi Epsilon deserves credit for a brilliant idea that helped spark their young chapter’s recruitment burst. After a…
Successful 1-on-1 Meeting Tutorial
by Josh Orendi Chapters practicing Dynamic Recruitment understand the deep value of the 1-on-1 meeting. This is often the first personal interaction with a potential member after adding him/her to…
More People Are Interested Than You Think
by Matt Mattson On several occasions lately I’ve had the opportunity to talk with lots of non-Greek students on college campuses. I’ve learned one clear thing… MORE ARE INTERESTED IN…
Do We Do Year Round Recruitment?
by Matt Mattson How do you know if your chapter is doing “year-round recruitment”? Measure the behaviors of your members. Focus on measuring daily, weekly, and monthly behaviors that are…
Add Inbound to Your Outbound
by Matt Mattson Next time you find yourself printing out fliers, handouts, handbills, postcards or the like, stop to consider if you might be able to collect information WHILE you…
Rush Shoes: The Next Big Thing
by Matt Mattson This upcoming spring, instead of buying rush t-shirts, what if you had your chapter members wear coordinating TOMS Shoes or clothes from World Clothes Line? [Shoe in…
Target-Rich Environment
by Matt Mattson One of my heroes, Maverick from Top Gun, once noted to his friend, wingman, and fellow naval aviator, Goose, “This is what I call a target-rich environment.”…
FREE HOT DOGS!
by Matt Mattson We have been inspired on more than one occasion by the author, thinker, innovator and blogger, Seth Godin (see here, here, here, and here). Here we go…
