Horses, Mules, and… Donkeys?
by Matt Mattson I’m no livestock expert. Let me start out by admitting that. I talk to some students occassionally, however, that have a lot of experience with livestock and…
Blogs
Bracketology
by Matt Mattson I’m going to admit right now that I’m not a huge March Madness guy. I filled out a bracket this year though. It’s awesome! My point being,…
Fall Down Seven. Stand Up Eight.
by Matt Mattson There’s an old saying that goes, “Fall down seven times. Stand up eight.” We’ve all probably heard that, but when it comes to recruitment, that saying has…
Cartoons and Greek Life
by Matt Mattson So, I was watching a cartoon that is targeted toward toddlers today. Yes, I admit that. In my defense, my 1 year old daughter was watching in…
Big Events – When They Work and When They Don’t
by Matt Mattson Our regular readers know that Seth Godin (click on pic to the left to go to his blog) is one of our favorite authors and thinkers. His…
Recruitment Technique: “Chunking” and Closing with Phone #’s
by Josh Orendi During small activities and 1-on-1 meetings (fyi: coffee is awesome for this) with potential new members it’s ideal to close by asking them to share names and…
Turbo Boost Your Recruitment Motivation
by Matt Mattson When you look around your campus, do you see success stories? Or do you see the same-old, same-old Greek organizations doing what they’ve seemingly always done? Look…
The Fun Theory
by Woody Woodcock Watch this video from www.TheFunTheory.com… This seems to have clear applications to organizational recruitment. For those of you who have been a participant at a Dynamic Recruitment…
Follow-Up or Fail
by Matt Mattson I got an E-mail recently from a member of Delta Chi Fraternity’s expansion staff (professional fraternity recruiter). There are two great lessons in his E-mail, so I’ll…
Eye of the Tiger – Increase Recruitment Intensity
by Matt Mattson Your level of recruitment intensity is the difference between an average chapter and a championship chapter. Do you approach recruitment with the Eye of the Tiger? There…
