Blogs

What Is In Your Control?

by Matt Mattson “In times of uncertainty, seek simplicity.” “When it feels like everything is shaky, plant your feet firmly.” “When the fog rolls in, turn on your iPhone flashlight.”…
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DCBA

Before you dive into this post, you might find the following links helpful too! Video: DCBA, Do You Know The Formula? Track and Manage Relationships Manage Your Leads “D-C-B-A” Those…
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4 Phases of The Joining Process

Every single person who has ever joined a sorority or fraternity has joined in the same way. Read that sentence again. In our industry, that’s a pretty controversial statement. We…
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Stop Selling. Recruit.

by RJ Taylor May I offer a goal for our industry’s growth efforts this year? STOP SELLING!!! Most of what fraternities and sororities call “recruiting” is (90ish% of the time)…
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Where Do Leads Come From?

Remember being on campus and seeing a bunch of tents and tables in that wide-open space? Maybe the smell of a grill going or pizza boxes stacked up taller than…
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