Blogs

What is a PR Chair Supposed To Do?

by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and…
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MARKETING TO GENERATION Z

by Matt Mattson I’ll just start this post with a direct recommendation: BUY THIS BOOK TODAY . Generation Z Goes To College by Corey Seemiller and Meghan Grace. Here’s a…
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Unfogging Recruitment

by Erin Chatten Walk over to a window or a mirror in your house, your car, or your dorm room right now and do me a favor. Fog it up…
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