HOW TO SPOT A REAL FRATERNITY/SORORITY MEMBER
by Matt Mattson I’ve had one verse of this annoying song from 1985 stuck in my head all morning. “How Will I Know” from Whitney Houston. Please make it stop.…
Blogs
Fraternity and Sorority Marketing Manifesto
We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves.…
What Do The Beatles Know About Member Retention?
by Erin Chatten The Beatles had it right… all you need is love. But in this time where campuses come to life with the start of a new academic year,…
Fraternity Recruitment By The Numbers
by Matt Mattson This academic year more than 100,000 men will join one of the 6,100+ fraternity chapters that thrive on more than 800 campuses across North America. At Phired…
MARKETING TO GENERATION Z
by Matt Mattson I’ll just start this post with a direct recommendation: BUY THIS BOOK TODAY . Generation Z Goes To College by Corey Seemiller and Meghan Grace. Here’s a…
What’s Changed? Fraternity 10 Years Later
by Branden Stewart I joined my fraternity ten (!) years ago this semester. It’s strange to look back and see how different things were then compared to now… I didn’t…
Unfogging Recruitment
by Erin Chatten Walk over to a window or a mirror in your house, your car, or your dorm room right now and do me a favor. Fog it up…
An End of August Recruitment Lesson
by Vince Fabra Today is August 31st. This is the last day of the most grueling month for a Phired Up trainer. Each year our team, particularly our sorority recruitment…
So, What’s Next For Fraternity/Sorority Growth?
By Matt Mattson We’ve been in this fraternity/sorority business a while, and I’m proud of the impact we’ve made. Many of our friends and colleagues in the industry often ask…
Georgia Tech IFC Marketing Presentation
[Note: This post was prepared on 4/14/2020. The date above is there because we backdated the post so only GT IFC men would find it] Hi. I’m Matt Mattson. It’s…
