Trust The Process: The Need for a Multiyear Rebuilding Mantra
Two years ago, the Philadelphia 76ers won 10 out of 82 basketball games and were widely considered to be the worst pro basketball team in history. It was all set…
Blogs
The 4 S’s of Greek Life Marketing
by Matt Mattson Marketing. That word confuses so many people. It’s loaded with so many false expectations and blatant misunderstandings. For many people in the fraternity/sorority industry (many of which…
15 WAYS MARKETING CAN IMPACT FRATERNAL RISK, HEALTH, AND SAFETY
by Matt Mattson O.K. quick brainstorm. I believe strongly that there are better ways to reduce the risk of fraternities and sororities and increase the health and safety of fraternities…
What is a PR Chair Supposed To Do?
by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and…
HOW TO SPOT A REAL FRATERNITY/SORORITY MEMBER
by Matt Mattson I’ve had one verse of this annoying song from 1985 stuck in my head all morning. “How Will I Know” from Whitney Houston. Please make it stop.…
Fraternity and Sorority Marketing Manifesto
We believe that fraternities and sororities change the world – for the better – every day. We believe that fraternities and sororities help people become the best version of themselves.…
What Do The Beatles Know About Member Retention?
by Erin Chatten The Beatles had it right… all you need is love. But in this time where campuses come to life with the start of a new academic year,…
Fraternity Recruitment By The Numbers
by Matt Mattson This academic year more than 100,000 men will join one of the 6,100+ fraternity chapters that thrive on more than 800 campuses across North America. At Phired…
MARKETING TO GENERATION Z
by Matt Mattson I’ll just start this post with a direct recommendation: BUY THIS BOOK TODAY . Generation Z Goes To College by Corey Seemiller and Meghan Grace. Here’s a…
What’s Changed? Fraternity 10 Years Later
by Branden Stewart I joined my fraternity ten (!) years ago this semester. It’s strange to look back and see how different things were then compared to now… I didn’t…
