Buddies vs. Brothers.
by Matt Mattson Brothers are different than buddies. This brotherhood thing. This fraternity thing is a life-changing gift that we have a chance to give away only to the people…
Blogs
Five Heartfelt Requests For Sorority
By Abby Ford We are at a place, where I don’t believe that we can continue to sugarcoat things. Being a part of any student organization has its challenges, but…
How Fraternity First Feels
by Matt Farrell When did you first feel your fraternity? I’m not talking about when you first saw or heard about it. That’s usually the research you did, or the…
Outbound Marketing vs. Inbound Marketing
by Matt Mattson The big wigs in corporate marketing use a fancy jargon word a lot — INBOUND MARKETING. You don’t need to be a big wig in the marketing…
Marketing Like a 4th Grade Bake Sale
by Matt Mattson I was giving a presentation on marketing best practices for fraternities and sororities a while ago, and in a moment of passionate and extemporaneous exclamation I said,…
God’s Plan: Spirituality & Fraternity
by Matt Farrell This semester I went to the most impactful new member meeting I’ve ever attended. The group sat in a circle. Challenging topics were discussed passionately. Loneliness, confidence,…
Trust The Process: The Need for a Multiyear Rebuilding Mantra
Two years ago, the Philadelphia 76ers won 10 out of 82 basketball games and were widely considered to be the worst pro basketball team in history. It was all set…
The 4 S’s of Greek Life Marketing
by Matt Mattson Marketing. That word confuses so many people. It’s loaded with so many false expectations and blatant misunderstandings. For many people in the fraternity/sorority industry (many of which…
15 WAYS MARKETING CAN IMPACT FRATERNAL RISK, HEALTH, AND SAFETY
by Matt Mattson O.K. quick brainstorm. I believe strongly that there are better ways to reduce the risk of fraternities and sororities and increase the health and safety of fraternities…
What is a PR Chair Supposed To Do?
by Matt Mattson We recently did a study that showed one painfully glaring reality. There are 12,000 fraternity/sorority PR chairs around North America serving chapters and councils this year, and…
