Blogs

Why do people join fraternities?

by Vince Fabra Quick question… quick but heavy question… quick, heavy and important question… Why do people join? Why do people join anything – Fraternities, sororities, church groups, military, sports…
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The Moments In Between

by Matt Mattson You’re busy. Especially if you’re a high performing college student. Especially if you’re a fraternity/sorority leader or recruitment chair. Class, homework, significant other, organizational meetings, call home…
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To Recruit, Put Yourself In Their Shoes

by Matt Mattson First year students are arriving soon. College student organization leaders are giddy. It’s time to get to work recruiting these freshmen into the organizations that will shape…
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Multiply, Don’t Add

by Matt Mattson “I really hope we get to total this year,” said way too many sorority women. “Recruit at least one person to replace yourself,” said some alumnus when…
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The Parable of the Bricklayers

by Josh Orendi Have you ever heard the parable of the bricklayer? An Australian company launched a campaign using an online children’s book and an old fable to move people…
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Recruitment Done Right

by Vince Fabra Where can we see recruitment done right? Let’s look at a few examples. NCAA Athletics The Military Innovative Companies From these examples we can learn powerful recruitment…
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Recruitment Productivity

by Josh Orendi Ever notice that when you need something really important to get done, you usually ask the busiest person to help (not the person with tons of free…
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