There’s One Way to Turn a Mule into a Horse
Once upon a time, a farmer gave each of his three sons a baby mule and a plot of land. Years later the three brothers sat together discussing the lazy,…
Blogs
National Signing Day Recruitment Lessons For Fraternities
Alright football fans! You thought the season was over after the Buckeyes and Patriots were crowned champions?! Maybe we won’t be watching football games until next fall, but there’s always…
Lying About Our Organizations
By Paul Manly Last Fall I had the pleasure of hosting individual recruitment consultations with a handful of recruitment chairmen at a large university. I’ve gotten to do hundreds of…
The 5 Conversations of Fraternity Recruitment
100% of recruitment happens during conversations. Yet most of our members couldn’t hold a conversation if it came with a handle. Practice these five conversations and be prepared with the…
I Believe In Fraternity and Sorority
by Matt Mattson I’m proud to be a member of a fraternity. I’m prouder still to be an active member of the larger fraternity/sorority industry. But sometimes (i.e. lately) it’s…
What Do Non-Greeks Really Think Of Us? (You Might Be Surprised)
This fall, we surveyed students at a handful of schools who were NOT affiliated with fraternity/sorority life why they haven’t joined and what we learned might surprise you. There are…
81 New Members in 5 Weeks! Phi Sigma Kappa Shatters Recruitment Record
Imagine being hired by your inter/national fraternity headquarters as a professional recruiter. You are flown across the country to a campus where your fraternity does not exist. Your job is…
How Georgia’s DG Chapter Turned Recruitment Around
The Delta Gamma chapter at the University of Georgia had struggled with membership numbers prior to when I joined the chapter through informal recruitment in the fall of 2007. Chapter…
12 Fraternity/Sorority Recruitment Research Lessons
Phired Up Productions strives to provide values-centered, research-based, relationship-focused products and services to help grow fraternities and sororities. We strive to not just teach our opinion, but base our education…
Fraternity Recruitment Interviews I Wish We All Conducted
by Matt Mattson Before you ask someone to join your organization for the rest of their lives, I think you should have them fill out a formal application and conduct…
