COB Doesn’t Suck – You Are Just Doing It Wrong
Well, Ok – that might be a little harsh, that YOU is not you specifically. But if you are doing it wrong, it’s really not your fault. It’s only because…
Blogs
Growth Beyond the Yard
For the past two semesters, you have been focused on accessing who is on your yard (campus) and who are the right quality people to be a part of your…
Pipelines to Names List: Creating a Process & Putting it into Action
School is out, Summer is in, and Fall Recruitment is just a few months away. You have decompressed, you have reflected, and most importantly, you have ENERGIZED. Now it is…
Ready Your Engines!
Imagine this… you insert your key into the ignition, expecting the car to spring into motion. Silly, right? You see, inserting the key (or for you fancy folks, getting it…
Myths Around Marketing & Dirty Rushing: Focusing on Social Excellence and Relationship Building Through Marketing!
There are a lot of widely circulated myths in the fraternity/sorority world, especially when it comes to Panhellenic rules and recruitment culture. Maybe you’ve heard some of them… “During recruitment…
From Likes to Leads – Marketing that Connects!
Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or…
Summertime Strategies for Success
The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new…
Active Waiting
As the end of the semester approaches, sororities and fraternities often slow down as finals draw closer and end-of-year breaks near. This is precious time to get some well-deserved rest,…
What Are We Solving?
There is a terrific book out there called Building a Story Brand. One of the components of this book’s teaching is that we need to know what problem we are…
For Life, NOT Four Years: Four Ways to Stay Connected to your Organization as an Alumni
To Graduating Seniors, REALITY CHECK: You graduate college in just a few VERY short weeks. You may be walking around your college town emotionally reminiscing about the tree you first…
