Target-Rich Environment
by Matt Mattson One of my heroes, Maverick from Top Gun, once noted to his friend, wingman, and fellow naval aviator, Goose, “This is what I call a target-rich environment.”…
Blogs
Don’t Bore Members w/Bad Recruitment Training
by Matt Mattson Training your members to recruit should not bore them. Recruitment is best taught through experience, fun, challenges, emotional engagement, and excitement. Recruitment is fun (when it is…
Mark Zuckerberg and Social Excellence
by Doug Sweeney (Guest Blogger/Phired Up Associate/Amazing Fraternity Recruiter) Watching “The Social Network” this Saturday had me really thinking about Mark Zuckerberg. Like any movie that tries to depict real…
FREE HOT DOGS!
by Matt Mattson We have been inspired on more than one occasion by the author, thinker, innovator and blogger, Seth Godin (see here, here, here, and here). Here we go…
Self-Imposed Limitations
[RING OF PHIRE: The Ring of Phire is a team of undergraduate fraternity and sorority members dedicated to delivering the messages of Phired Up Productions to their peers around the…
Tools For Teaching Fraternity Recruitment
by Matt Mattson Now is the right time to start teaching your newest fraternity members how to recruit! I wrote about this recently. If you have a copy of Good…
Fraternal Inception
[RING OF PHIRE: The Ring of Phire is a team of undergraduate fraternity and sorority members dedicated to delivering the messages of Phired Up Productions to their peers around the…
Double Down: Recruit With the Recruited
by Matt Mattson Nobody, and I mean NOBODY in your chapter knows more non-Greek first year students than your recently recruited new members. Many of you will be having your…
Bring On The Objections
by Josh Orendi You know which prospects scare me most? The ones with NO questions or concerns about joining the fraternity. I’ll take the guy that needs time to think…
Leveraging Relationships – Not Your Brand (Undergrad Perspective)
by Clark Buckner, Guest Blogger – Undergraduate Member of Alpha Tau Omega at Belmont University Over the course of this past summer I’ve had the opportunity to discuss and share…
