More People Are Interested Than You Think
by Matt Mattson On several occasions lately I’ve had the opportunity to talk with lots of non-Greek students on college campuses. I’ve learned one clear thing… MORE ARE INTERESTED IN…
Blogs
Rushing Into Things
by Matt Mattson Found this picture online and thought it was funny. Props to whoever created that little play on words. It made me think of some questions regarding “formal…
Do We Do Year Round Recruitment?
by Matt Mattson How do you know if your chapter is doing “year-round recruitment”? Measure the behaviors of your members. Focus on measuring daily, weekly, and monthly behaviors that are…
Add Inbound to Your Outbound
by Matt Mattson Next time you find yourself printing out fliers, handouts, handbills, postcards or the like, stop to consider if you might be able to collect information WHILE you…
Rush Shoes: The Next Big Thing
by Matt Mattson This upcoming spring, instead of buying rush t-shirts, what if you had your chapter members wear coordinating TOMS Shoes or clothes from World Clothes Line? [Shoe in…
Target-Rich Environment
by Matt Mattson One of my heroes, Maverick from Top Gun, once noted to his friend, wingman, and fellow naval aviator, Goose, “This is what I call a target-rich environment.”…
Don’t Bore Members w/Bad Recruitment Training
by Matt Mattson Training your members to recruit should not bore them. Recruitment is best taught through experience, fun, challenges, emotional engagement, and excitement. Recruitment is fun (when it is…
Mark Zuckerberg and Social Excellence
by Doug Sweeney (Guest Blogger/Phired Up Associate/Amazing Fraternity Recruiter) Watching “The Social Network” this Saturday had me really thinking about Mark Zuckerberg. Like any movie that tries to depict real…
FREE HOT DOGS!
by Matt Mattson We have been inspired on more than one occasion by the author, thinker, innovator and blogger, Seth Godin (see here, here, here, and here). Here we go…
Self-Imposed Limitations
[RING OF PHIRE: The Ring of Phire is a team of undergraduate fraternity and sorority members dedicated to delivering the messages of Phired Up Productions to their peers around the…
