Mind Joggers
Your Names List is a critical first step in developing a successful recruitment system. The larger your Names List gets, the more successful you will become (Remember, “Quantity Drives Quality!”)…
Blogs
Recruitment is Not Another Item On The To-Do List
by Matt Mattson “I can’t wait for recruitment to be over!” Have you ever said that? Have you ever heard a member exclaim it? I mean, I get it. I…
Tabling That Gets Results
by Matt Mattson So many fraternities and sororities use “tabling” as a marketing/recruitment/promotional tactic. It can be AWESOME when done right. But some tabling approaches are meh while others drive…
Maximizing Formal IFC Recruitment
by Matt Farrell Have you found yourself asking: is formal fraternity recruitment the answer, or the problem? You’re not alone if your interfraternity council is asking this. At Phired Up,…
What You Are; Not What You’re Not
by Matt Mattson Absolutely nobody ever joined nothing, so you’ll never convince anyone what you’re not. (That first sentence might take a couple read-throughs before it makes sense. But like…
What Is Dynamic Recruitment?
Dynamic Recruitment is one end of a continuum of how a fraternity/sorority chapter attracts, selects, and secures its new members. The other end is called “Static Recruitment.” Static Recruitment is…
Fraternity & Sorority at Orientation: A Formula for Success
by Alex Taylor New Student Orientation, or whatever your institution dubs the experience, is for many campuses the first physical introduction to your community. While the importance of this impression…
Transforming Recruitment Orientation: An IFC Man’s View
by Matt Farrell Kellen Long began this school year knowing basically nothing about fraternities at Florida State, as one of hundreds of potential new members entering formal recruitment. Fast forward…
Better Data, Better Members
by Erin Chatten What if we knew more about the potential members requesting to gain entry to our organizations? What if we prepared them to think about their intentions and…
Check Out Our Free Resources!
This time of year keeps many of our staff members busy on the road attending undergraduate student conferences, and we LOVE interacting with students from across the country! One of…
