The One Measurement of Recruitment Performance

by Matt Mattson

Want to recruit ridiculously well this year? There are lots of things we could teach you that would help you do that. But you want a simple, easy-to-remember, results-producing idea that will really get results, don’t you? O.K. I’ll give it to you. Do this one thing this year and you’ll experience a higher quantity of higher quality people who desire to be a part of your organization.

Here’s what you do.

1. Measure how many “points of contact” your members normally have with non-members.

2. Increase that number.

That’s it. I truly believe recruitment success might come down to something as simple as what I call, “FREQUENCY OF CONTACT .” How frequently do your members talk with, E-mail, text, shake hands with, eat lunch with, invite, ask questions of, engage in 1-on-1 meetings with, walk together to class with, call, interview, present to, wave “hi” to, or have a real meaningful conversation with non-members ? If you increase your members’ frequency of contact with non-members, you’ll get better recruitment results.

That might sound really overly simplified. Whatever. Just try it. See what happens.

More Contact = More High Quality Members.