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The Winning IFC Recruitment Playbook

A better way to recruit — people-first, system-smart.

A collaborative resource by Phired Up & the NIC to help IFC communities recruit with clarity, creativity, and connection.

Download the Playbook

Why This Matters

Year-Round Recruitment Made Simple

Today’s students want connection and belonging, not just a “rush week.”

25+ ready-to-use tactics

From move-in helpers to one-liners that break stereotypes.

Tools for IFC leaders

Learn how to guide students instead of gatekeeping them.

Inside The Playbook

The Strategy.

Open Dynamic Recruitment explained.

The System.

Using the free Council Dashboard to simplify growth.

The Calendar.

Seasonal framework to sustain recruitment momentum.

Explore More Resources

ChapterBuilder Council Dashboard

A strategic growth tool that helps IFCs capture interest, share leads instantly with chapters, and keep recruitment open year-round.

Certified Recruiter Digital Classroom

On-demand education built for today’s leaders—short, practical lessons that focus on Dynamic Growth.

Training Days

On-campus training that give your leaders real skills, confidence, and strategies they can use the same day.

Strategic Consultations

Partner with our experts to design long-term recruitment strategies tailored to your campus community’s goals.

About the Partners

Phired Up

Phired Up delivers technology, education, and strategy that transform the way people join fraternities and sororities. Our Growth System empowers councils, chapters, and potential members to experience fraternity and sorority life as safer, healthier, and more meaningful. By combining innovative tools with people-first training, we help communities recruit with intention, retain members, and thrive for the long term.

Learn about our Growth System today! →

The North American Interfraternity Conference (NIC)

The NIC is a trade association that represents national and international men’s fraternities, including a diverse range of culturally and religious-based organizations, on campuses in the United States and Canada. The NIC is committed to supporting opportunities for young men to seek and form positive, enriching fraternal bonds. The health and safety of students guides our advocacy, standards, and education.

Visit NICFraternity.org today to learn more! →

Ready to rethink IFC recruitment?
Download the playbook, share it with your council, and put these strategies into action.

Download the Playbook

The work the team at Phired Up done, has been amazing! We had a few chapters struggling to maintain brotherhood count, to the point where it was a legitimate concern. After a few consultation sessions with members of the chapters who were struggling, they were able to increase their potential new member pool by double! By doing so they were able to learn new tactics and ways to vet members to see if they would be a best fit for their chapters. Thank you Phired Up!

Abid Khan

VP of Operations
Sigma Beta Rho Fraternity, Inc

Are you ready to grow ?

Let’s Grow